Microsoft has a whole campaign of ads pitting the Surface Pro 3 against the iPad, plus ads that put Cortana head-to-head with Siri. That said, since I began using a Surface Pro 3, I've found that my iPad is getting less use - and if I already owned the Surface Pro 3, I'm not sure I would have invested the money in the iPad Air. The Surface Pro 3, on the other hand, includes some unique features and capabilities that make a persuasive case for why it should be the tablet you purchase.ĭon't get me wrong - I'm a huge fan of the iPad, and I love my iPad Air. The Apple iPad is still the de facto leader of the tablet market, but it's now only marginally compelling in a market saturated with a wide variety of alternative devices.
Last week Apple unveiled its new tablet lineup and introduced the iPad Air 2.